Posts filed under: Mobile Marketing

4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous...
Continue Reading →
  • AB InBev debuts first blockchain-based mobile ad campaign
Brewing giant AB InBev announced it is running a blockchain-based mobile ad campaign across a number of its leading brands, a collaboration with the mobile marketing company Kiip, according to news shared with Mobile Marketer. The companies claim this is...
Continue Reading →
  • The meteoric rise of mobile ad fraud
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Continue Reading →
Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams...
Continue Reading →
  • Does your location-based mobile partner know the location of your ads?
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
Continue Reading →
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Part...
Continue Reading →
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...
Continue Reading →
Americans’ obsession with the internet is still growing. New data from Pew Research Center found that 26 percent of American adults admit to being online “almost constantly,” and 43 percent go online “several times a day.” In 2015, roughly 21...
Continue Reading →
  • Facebook, Google tout new ad opportunities in mobile games
Facebook and Google are making separate pushes into mobile gaming and have developed ways for marketers to place ads in games. Google on Thursday announced several programs and monetization strategies for game developers that also will ensure brand safety, such...
Continue Reading →
  • Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]
Original Article: dazeinfo.com Mobile ad frauds by app verticals 2016   Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob’s The...
Continue Reading →