This article is part of our series “ Blockchain beyond Bitcoin “. Bitcoin is the beginning, but it’s far from the end. To help you wrap your head around why, we’re taking a deep dive into the world of blockchain. In this series, we’ll go beyond cryptocurrency and hone in on blockchain applications that could reshape medical records, voting machines, video games, and more.

Online ads are a special kind of terrible. They’re invasive, they’re distracting, and worst of all — they’re necessary.

Despite the fact they’re almost universally hated, ads are what make the World Wide Web go round. They’re a vital part of the internet ecosystem, and without them, many of the blogs, websites, and Youtube channels that you enjoy wouldn’t generate enough revenue to stay afloat. In fact, if not for ads, you wouldn’t be reading this article right now.

That’s a problem. Our current online advertising system — a pillar of the internet as we know it — is rotting from the inside out. It’s ruining the internet, and it desperately needs to be fixed.

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