Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: BOTS
The following is a guest post from Michael Tiffany, president and co-founder of White Ops . It used to be easy to tell when non-human traffic was sapping your ad dollars. Until recently, bots almost exclusively lived in data centers...
Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a...
With the news that global ad spend growth is predicted to slow in 2018 , it’s clear to see that the impact of transparency concerns are continuing to rise. This trend is being driven, in part, by the efforts of...
Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that...
Because video advertising and programmatic are rapidly growing , they’re attractive channels for hucksters. It’s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly...
The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine...
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
As ad fraud tech gets better and better, so will the methods we use to stop it. Learn more about the ad fraud trends we expect to see in AdTech industry in 2018 writes, Michael Tiffany, Co-Founder, and President, White...
In an interview this morning with CNN , Mark Zuckerberg profusely apologized on behalf of Facebook, for the role his company played in the Cambridge Analytica scandal. “This was a major breach of trust and I’m really sorry this happened,”...
Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
