Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: BOTS
This article is a free preview of the new issue of Digiday magazine, our quarterly print publication that’s distributed to Digiday+ members. To find out more about Digiday+ — and to subscribe — please visit the Digiday+ section . Six...
Original Article: www.marketingweek.com They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.cnbc.com Digital advertising technology has the potential to reach consumers based on their online behavior, show them relevant advertising, monitor click-through rates and even attribute those clicks to sales. And advertisers have shown no sign of reducing their...
Original Article: www.secureworldexpo.com Every now and again in the cybersecurity world, an unprecedented attack happens that either causes massive damage and sends people scrambling or unites an entire community to fight back. Then there was Methbot, a sophisticated digital advertising...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: www.inc.com Digital ads have been creating some new types of problems for brands over the past few years. Bots and fraud have siphoned away ad dollars while providing no value. Some high-profile sites found their target could...
Original Article: adage.com A Texas jury last week ordered TriMax Media, a digital advertising agency specializing in search engine marketing, to pay one of its competitors $2.3 million for what jurors agreed was an elaborate click-fraud scam. The lawsuit stemmed...
Original Article: adexchanger.com “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience ....
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
