Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Brand Safety
Why Can DAD With 500 Million Users Reshape the Digital Advertising Industry? Advertisement: The word comes from Latin “advertere,” which means “attention, inducement and transmission,” which then evolved into “advertising.” Its meaning is often taken to be “an action to...
Creating a fake account on social media is easy. For the most part, social networks have few built-in mechanisms for readily authenticating accounts as they are created, and users can claim to be anyone or anything they want without consequences....
Three leading UK national news publishers have combined forces to create a jointly-owned advertising platform which they hope will build a “better digital ecosystem” for publishers and readers. The Telegraph, Guardian News and Media, and News UK, which publishes the...
Brand safety is critical given that parts of the digital ecosystem are still like the Wild West. And it comes with price tag. “It’s table stakes,” says John Montgomery, global brand safety officer, GroupM during a Wednesday session at Cannes...
AT&T can claim victory in the wake of its acquisition of Time Warner last week, but media buyers also see benefits for themselves in the deal. “Our clients want the highest-quality programming informed by the highest-quality data with the least...
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. “We’re at an interesting point— CMOs can achieve more success now by showing growth versus cost cutting.” This quote comes from the former CMO of...
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed,...
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
