Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Brand Safety
PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”. Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems...
Terrance Nixon, digital media supervisor at Publicis.Sapient “Talking about people that don’t want to be advertised to is an oxymoron. I was exposed to so many ads this morning – on the radio, billboards. Everyone is going to be difficult,...
At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment, writes Lee Thompson. The digital audio market represents one of the least cluttered spaces in digital...
Procter & Gamble has vowed to take back control of the advertising process, investing in its own data platform and analytics While buying advertising through TV, radio or print is relatively straightforward and predictable for brands, the rise of digital...
You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive...
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Advertisers are growing more concerned about their ads appearing in brand-safe environments, according to a study from advertising and media company Oath. The survey on over 300 advertising decision makers in the US found that 99% expressed concern about their...
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
The transparency movement in digital advertising is well underway. But if we’ve learned anything in recent months, it’s that uncovering the truth doesn’t magically drive better outcomes for buyers or expel bad actors from the ecosystem. It’s what you do...
Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising decision-makers released Wednesday. The...
