Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Digital Ad Solutions
You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive...
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
Blockchain promises many things to potential users- from secure financial transactions to smart contracts, and now, a more transparent and fraud-free programmatic adtech space . Will it succeed in creating a more fair and productive industry? There is no debate...
Removing the mystery of digital advertising – that’s what in-house is all about. In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of...
Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams...
Dive Brief: Sixty-five percent of surveyed marketers purchasing digital ads programmatically have either moved those functions in-house (18%) or have started to, with plans to continue internalizing functions (47%), according to new research by the Interactive Advertising Bureau (IAB) made...
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before...
As the advertising and media sector adjusts to a landscape without Sir Martin Sorrell as the face of WPP, speculation turns to both the future of the world’s biggest media agency and the repercussions of the ad mogul’s resignation on...
Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a...
For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust falls — too many for publishers’ comfort. On April 25 — a month before GDPR takes effect —...
