Digital Advertising Blog
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Posts filed under: Native Advertising
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
Original Article: www.wsj.com Companies like TripleLift are running ‘programmatic native’ ads for brands such as Neiman Marcus Every other day it seems that a new online publisher is promising to reinvent digital advertising , amid cries from industry luminaries that...
Original Article: digiday.com Advertisers are not the only ones paying social media influencers to hawk their products. It’s now normal for video publishers and streaming platforms to cast online celebrities in their latest video series. The thinking is simple: Working...
Original Article: www.luxurydaily.com Last year saw brands and publishers alter the way they distribute content through a significant increase in native advertising adoption. As a result, 2017 looks set to see important changes within native advertising as the focus will...
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