Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Engagement
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
Original Article: www.mediapost.com DashBid has announced the release of DBeX Engagement Spectrum, which will power its DashBid Exchange (DBeX) and give advertisers the ability to buy “engagement metrics beyond impression, viewability, and demographics.” The new feature, available in Q1 2017,...
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