Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: MarTech
The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine...
Original Article: www.marketingweek.com They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: www.martechadvisor.com If 2016 is any indication for 2017, it will be the year of the customer experience. Jamie Anderson, Senior Vice President & CMO at SAP Hybris explains how with the surge of new technology and, with it,...
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