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Posts filed under: Blockchain
Ad tech is not immune to jumping on new trends. Remember big data? These days, blockchain is the latest craze . Interest — if not precise understanding — from advertisers and publishers in how the technology could be applied to...
Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA . It’s the coin companies behind every random or obscure...
In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients. Horizon Media...
By Tom Shields, Chief Strategy Officer, AppNexus Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until...
LOS ANGELES – Twitter on Monday announced a ban on ads for initial offerings of cryptocurrency or sales of virtual currency tokens, sending the value of bitcoin diving below $8,000. Twitter followed the lead of Google and Facebook, which earlier...
Original Article: www.the-blockchain.com Adchain , an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys , a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for...
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