Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Tech
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
There’s a lot of talk about the much-needed ad tech consolidation, and nowhere is that more visible than at the Cannes Lions festival. Last year, some 20 ad tech companies dominated the festival’s harbor. This year’s ad tech flotilla has...
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed tend to be displeasing more often than anyone...
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising industry in recent years....
Blockchain promises many things to potential users- from secure financial transactions to smart contracts, and now, a more transparent and fraud-free programmatic adtech space . Will it succeed in creating a more fair and productive industry? There is no debate...
Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded in 2009...
Removing the mystery of digital advertising – that’s what in-house is all about. In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of...
“PLEASE don’t leave us.” From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European...
