Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ads.txt
Dive Brief: Nearly two out of three advertisers think ads.txt is a step in the right direction in reducing ad fraud, according to a new study by Oath made available to Marketing Dive. More than 50% of advertisers said ads.txt...
It has been nearly a year since the Interactive Advertising Bureau Tech Lab introduced ads.txt as a way to ward off certain forms of programmatic ad fraud. In that time, publisher adoption and advertiser enforcement of ads.txt have increased ....
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