Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: January 2017
Original Article: digiday.com Ad fraud is an issue in every country, though it is especially rampant in China . Digital spend in China is predicted by eMarketer to grow from $40.4 billion in 2016 to $83.6 billion in 2020. But...
Original Article: mumbrella.com.au In what it is claiming as a world first, the Interactive Advertising Bureau has set a line in the sand on viewability, but warned the space is too complex to rely on a single measurement. IAB CEO...
Original Article: www.exchangewire.com Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to...
Ad buyers are hoping the move may spur the likes of Google and Facebook, which dominate digital advertising, to eventually come on board. Original Article: www.wsj.com A pair of top advertising trade groups are urging publishers to consider adopting a...
Original Article: www.businessinsider.com Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in...
Original Article: www.luxurydaily.com Last year saw brands and publishers alter the way they distribute content through a significant increase in native advertising adoption. As a result, 2017 looks set to see important changes within native advertising as the focus will...
Original Article: www.marketingdive.com Dive Brief: MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost . The success of native ads also differed...
Criminals phish credit card numbers with ‘Twitter verification’ scam Original Article: www.scmagazine.com This article originally appeared on SC Magazine UK. Criminals are targeting users on Twitter with Twitter-native ads, purporting to offer verified account status but instead taking over their...
Pandora launches mobile muted video, responsive display ads Original Article: www.marketingdive.com Dive Brief: Pandora is rolling out two new ad formats to all advertisers on Jan. 19: muted video and responsive display ads, per a company press release . Both...
Original Article: www.business2community.com Brands are challenged to get the right placement for their ads at the right time. They have to find the right sites, and they have to find the right platforms and the right placement on the page....
