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Solving Digital Advertising's Problems
Monthly Archives: March 2018
Spotify revealed that 2 million free users, 1.3 % of its total user base, have been dodging ads through unauthorized apps. As a result, Spotify reduced its monthly active user count of 2017 from 159 million to 157 million to...
” Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dana Hayes, president at ShareThis . Today’s CMO is tasked with the challenge...
As ad fraud tech gets better and better, so will the methods we use to stop it. Learn more about the ad fraud trends we expect to see in AdTech industry in 2018 writes, Michael Tiffany, Co-Founder, and President, White...
2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to...
In an interview this morning with CNN , Mark Zuckerberg profusely apologized on behalf of Facebook, for the role his company played in the Cambridge Analytica scandal. “This was a major breach of trust and I’m really sorry this happened,”...
Google was in Facebook’s position—apologizing—not too long ago. (Reuters/Baz Ratner) As top brass holed up yesterday to deal with the fallout from data privacy revelations that erased more than in two day, its top rival, , was addressing the two...
Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue. The worldwide movement means Google will partner with news publications to help highlight the most accurate information...
Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions...
Half an ad has been enough to comprise a digital “view” according to the industry’s Media Rating Council for the past three years, but the group may consider toughening its oft-maligned standard to require every single ad pixel displays. That...
The New York Times’ recent reorganization folded programmatic sales into its overall sales org. Other publishers are taking less dramatic but similar steps in mixing their direct and programmatic sales teams. For the Times, integrated means the direct sales team...
