Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: May 2018
As the advertising and media sector adjusts to a landscape without Sir Martin Sorrell as the face of WPP, speculation turns to both the future of the world’s biggest media agency and the repercussions of the ad mogul’s resignation on...
Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a...
GDPR Opens A New, Better Chapter For Digital Marketing The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising,...
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...
Facebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,”...
Facebook’s data privacy scandal has done little to deter advertisers from the social media platform, according to a major ad firm. Publicis Media CEO Steve King told CNBC that Facebook has experienced an erosion of trust after allegations that right-wing...
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust falls — too many for publishers’ comfort. On April 25 — a month before GDPR takes effect —...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better to hop on the programmatic bandwagon sooner, rather...
