Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: May 2018
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy . Many in digital advertising have been calling for the end of...
The Digital Content NewFronts wraps up today for the seventh year to connect makers of high-quality digital video content with digital ad buyers, and while the event showed its age, with far fewer presenters than in year’s past, the talk...
Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and...
It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in — not just in Europe , either—and users want action. Facebook may be dominating the headlines, but it certainly isn’t the...
If you’re playing buzzword bingo at Meredith’s NewFront presentation on May 3, expect to cross off brand safety early. “We have scale in video; it’s brand-safe scale. We think that’s a differentiator,” said Jon Werther, president of Meredith’s National Media...
The latest ‘State of Digital ’ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time....
