Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: BOTS
Spotify revealed that 2 million free users, 1.3 % of its total user base, have been dodging ads through unauthorized apps. As a result, Spotify reduced its monthly active user count of 2017 from 159 million to 157 million to...
As ad fraud tech gets better and better, so will the methods we use to stop it. Learn more about the ad fraud trends we expect to see in AdTech industry in 2018 writes, Michael Tiffany, Co-Founder, and President, White...
Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
Original Article: www.marketingweek.com They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.inc.com Digital ads have been creating some new types of problems for brands over the past few years. Bots and fraud have siphoned away ad dollars while providing no value. Some high-profile sites found their target could...
Original Article: adage.com A Texas jury last week ordered TriMax Media, a digital advertising agency specializing in search engine marketing, to pay one of its competitors $2.3 million for what jurors agreed was an elaborate click-fraud scam. The lawsuit stemmed...
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.forbes.com What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies. Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR...
Original Article: digiday.com Ad fraud is an issue in every country, though it is especially rampant in China . Digital spend in China is predicted by eMarketer to grow from $40.4 billion in 2016 to $83.6 billion in 2020. But...
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