Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Ad Fraud
Creating a fake account on social media is easy. For the most part, social networks have few built-in mechanisms for readily authenticating accounts as they are created, and users can claim to be anyone or anything they want without consequences....
Three leading UK national news publishers have combined forces to create a jointly-owned advertising platform which they hope will build a “better digital ecosystem” for publishers and readers. The Telegraph, Guardian News and Media, and News UK, which publishes the...
Brand safety is critical given that parts of the digital ecosystem are still like the Wild West. And it comes with price tag. “It’s table stakes,” says John Montgomery, global brand safety officer, GroupM during a Wednesday session at Cannes...
AT&T can claim victory in the wake of its acquisition of Time Warner last week, but media buyers also see benefits for themselves in the deal. “Our clients want the highest-quality programming informed by the highest-quality data with the least...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed,...
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”. Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems...
A leading expert into global ad fraud has claimed the practice has become so commonplace that it’s become one of the most profitable criminal activities on the planet. Dr Augustine Fou is a New York-based cybersecurity and ad fraud expert...
Terrance Nixon, digital media supervisor at Publicis.Sapient “Talking about people that don’t want to be advertised to is an oxymoron. I was exposed to so many ads this morning – on the radio, billboards. Everyone is going to be difficult,...
