Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Transparency
Ad fraud is a major concern in the media industry, being rated as anything between a mild annoyance to the very death knell of programmatic advertising, depending where one sits on the issue. And if you thought this was a...
Three leading UK national news publishers have combined forces to create a jointly-owned advertising platform which they hope will build a “better digital ecosystem” for publishers and readers. The Telegraph, Guardian News and Media, and News UK, which publishes the...
Brand safety is critical given that parts of the digital ecosystem are still like the Wild West. And it comes with price tag. “It’s table stakes,” says John Montgomery, global brand safety officer, GroupM during a Wednesday session at Cannes...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
There’s a lot of talk about the much-needed ad tech consolidation, and nowhere is that more visible than at the Cannes Lions festival. Last year, some 20 ad tech companies dominated the festival’s harbor. This year’s ad tech flotilla has...
Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. “We’re at an interesting point— CMOs can achieve more success now by showing growth versus cost cutting.” This quote comes from the former CMO of...
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed,...
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”. Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems...
A leading expert into global ad fraud has claimed the practice has become so commonplace that it’s become one of the most profitable criminal activities on the planet. Dr Augustine Fou is a New York-based cybersecurity and ad fraud expert...
