Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Data Safety
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach. The deadline for compliance with the European Union’s General Data Protection Regulation (GDPR), May 25, 2018, is quickly approaching. GDPR...
Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and...
It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in — not just in Europe , either—and users want action. Facebook may be dominating the headlines, but it certainly isn’t the...
When one thinks of organized criminal activity, it is often unsavory activities involving trafficking of some form, but fraudulent web traffic is rapidly growing as a high reward, low risk, low effort criminal pursuit. Last year, the World Federation of...
With the deadline a month away, only 40% of companies worldwide are prepared for the EU’s General Data Protection Regulation (GDPR), according to a study released on Tuesday by Crowd Research Partners. The main obstacle is lack of expert staff....
Brand safety means different things to different brands. For some, even the most kamikaze stunts can be brand safe, but you will never know unless you have a real conversation with the marketer, and you won’t be able to act...
Yesterday the House of Lords published a report into the UK’s digital advertising market. It includes: a call for a CMA study into whether the market is working fairly for businesses and consumers; proposals for enhancing workforce skills and attracting...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
Facebook’s chief operating officer Sheryl Sandberg told NBC News that without data-targeted ads, Facebook would look like a pay service. Aleksandra Michalska reports. The website that has defined a generation is dying a slow death. When Facebook first launched on...
Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA . It’s the coin companies behind every random or obscure...
