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Solving Digital Advertising's Problems
Posts filed under: Data Safety
Facebook faces the dilemma of losing trust and even users in the aftermath of the Cambridge Analytica data leak. Jefferson Graham reports. SAN FRANCISCO — Facebook is taking steps to restore users’ trust in how it handles their data in...
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global advertising budget—which is expected to hit $600 billion by 2021—and...
Google launched its Chrome native ad blocker on Feb. 15 to a mix of fanfare and concern. The blocker is based on standards set by the Coalition for Better Ads (CBA), of which Google is a founding member, aimed...
This morning, Facebook responded to the ongoing Cambridge Analytica scandal by announcing a series of changes to its privacy settings—essentially making it easier for users to find them, control what they share, and download and delete their data. The company—which...
The Lumascape is about to get its close-up, but it’s far from ready. Facebook’s crisis over Russian propaganda ads and misuse of people’s data has made increasingly clear the role of data and tech in people’s lives. That’s about to...
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
” Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dana Hayes, president at ShareThis . Today’s CMO is tasked with the challenge...
2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to...
In an interview this morning with CNN , Mark Zuckerberg profusely apologized on behalf of Facebook, for the role his company played in the Cambridge Analytica scandal. “This was a major breach of trust and I’m really sorry this happened,”...
Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions...
