Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: New Revenue
The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler’s “Total Eclipse of the Heart.” Music lasts, in other...
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else—that five years down the road, the landscape for them is going to look vastly different than it does today. And,...
Ad tech is not immune to jumping on new trends. Remember big data? These days, blockchain is the latest craze . Interest — if not precise understanding — from advertisers and publishers in how the technology could be applied to...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA . It’s the coin companies behind every random or obscure...
LUMA’s latest Market Report highlights the public and private markets during Q1 2018. Coming off a year headlined by media’s mega mergers, the impact is expected to spur continued consolidation this year along with other market forces. In Ad Tech,...
Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue. The worldwide movement means Google will partner with news publications to help highlight the most accurate information...
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