Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Tech
Google’s latest General Data Protection Regulation update has unsettled publishers and independent ad tech vendors. Last week, the tech platform confirmed it’s limiting how many ad tech vendors publishers can get user consent for, should they choose to use Google’s...
If you’re playing buzzword bingo at Meredith’s NewFront presentation on May 3, expect to cross off brand safety early. “We have scale in video; it’s brand-safe scale. We think that’s a differentiator,” said Jon Werther, president of Meredith’s National Media...
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else—that five years down the road, the landscape for them is going to look vastly different than it does today. And,...
At last month’s Programmatic Summit in Sydney, a panel tackled the topic of “Kill the metrics that don’t matter”. At one point, the moderator asked each participant to nominate the two metrics they would “kill”. One of the responses was...
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as a major faux pas in a transparency-obsessed industry. To balance the...
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global advertising budget—which is expected to hit $600 billion by 2021—and...
LOS ANGELES – Twitter on Monday announced a ban on ads for initial offerings of cryptocurrency or sales of virtual currency tokens, sending the value of bitcoin diving below $8,000. Twitter followed the lead of Google and Facebook, which earlier...
Google’s decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars....
A British data analytics firm known for helping political campaigns including Donald Trump’s presidential bid, has been suspended from using Facebook’s advertising platform. Facebook late on Friday said the firm, Cambridge Analytica, violated company policies related to collecting user data....
