Digital Advertising Blog
Solving Digital Advertising's Problems
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Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
Fraudulent video advertising traffic declined by 31% in 2017 compared to 2016, according to a new study from the video advertising platform Extreme Reach. Among video aggregators, that number is even more significant, with fraud down 40% year-over-year. The company...
Despite industry initiatives to address it, ad fraud is still a massive issue. Juniper Research estimates that advertisers will lose $51 million (£36.5 million) per day on ad fraud in 2018, totaling $19 billion (£13.6 billion) over the year. Publishers...
OpenX, an independent ad exchange and supply-side platform that helps publishers sell advertising programmatically, says it plans to increase investment in its ad quality initiatives to around $25 million this year. The ad-tech firm says the money will be spent,...
This article is a free preview of the new issue of Digiday magazine, our quarterly print publication that’s distributed to Digiday+ members. To find out more about Digiday+ — and to subscribe — please visit the Digiday+ section . Six...
Original Article: www.huffingtonpost.com HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that...
![Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]](http://digitaladvertising.blog/wp-content/uploads/2017/02/mobile-ad-frauds-by-app-verticals-2016-696x405-1.png)
Original Article: dazeinfo.com Mobile ad frauds by app verticals 2016 Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob’s The...
Original Article: fortune.com Estimates are that more than $7 billion a year is lost to fraudulent traffic and bogus clicks. In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a...
Original Article: www.businessinsider.com Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in...
Original Article: www.marketingdive.com Dive Brief: MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost . The success of native ads also differed...
