OpenX, an independent ad exchange and supply-side platform that helps publishers sell advertising programmatically, says it plans to increase investment in its ad quality initiatives to around $25 million this year. The ad-tech firm says the money will be spent, in part, on its quality team, which consists of around 30 people. The funds will also be used to help the company continue to work with third-party verification firms and for it to pay to get its services accredited by official industry bodies. The company believes its investment in ad quality is one of the reasons its revenue was […]
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