Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: February 2017
Facebook reported on multiple occasions late last year that it had been misreporting both ad video views and Instant Article stats. To help smooth things over with marketers, the social network explained today how it plans to be more transparent...
Original Article: www.thedrum.com Dentsu has been a key name in recent over-charging scandals While Dentsu is doing its level best to isolate the over-billing scandal to its Japanese office, the discovery is entirely unsurprising. If you haven’t been following, the...
Original Article: www.secureworldexpo.com Every now and again in the cybersecurity world, an unprecedented attack happens that either causes massive damage and sends people scrambling or unites an entire community to fight back. Then there was Methbot, a sophisticated digital advertising...
![Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]](http://digitaladvertising.blog/wp-content/uploads/2017/02/mobile-ad-frauds-by-app-verticals-2016-696x405-1.png)
Original Article: dazeinfo.com Mobile ad frauds by app verticals 2016 Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob’s The...
Original Article: digitalcontentnext.org A recent report from White Ops estimates that a Russian bot operation — dubbed Methbot because of references to ‘meth’ in its code — is netting up to $5 million per day for its owners in fraudulent...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: www.inc.com Digital ads have been creating some new types of problems for brands over the past few years. Bots and fraud have siphoned away ad dollars while providing no value. Some high-profile sites found their target could...
Original Article: adage.com A Texas jury last week ordered TriMax Media, a digital advertising agency specializing in search engine marketing, to pay one of its competitors $2.3 million for what jurors agreed was an elaborate click-fraud scam. The lawsuit stemmed...
Original Article: www.mediapost.com GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief Digital...
Original Article: www.adnews.com.au Marc Pritchard Procter & Gamble will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing. The...
