Marc Pritchard Procter & Gamble will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing.

The review forms part of a four-part plan the business has put in place to clean up its supply chain and gain greater control over the quality of its media strategy. Speaking at the IAB’s annual leadership meeting in the US, chief brand officer Marc Pritchard said advertisers are “wasting too much time and money on a media supply chain with poor standards

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