Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: April 2018
Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA . It’s the coin companies behind every random or obscure...
Because video advertising and programmatic are rapidly growing , they’re attractive channels for hucksters. It’s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly...
At last month’s Programmatic Summit in Sydney, a panel tackled the topic of “Kill the metrics that don’t matter”. At one point, the moderator asked each participant to nominate the two metrics they would “kill”. One of the responses was...
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as a major faux pas in a transparency-obsessed industry. To balance the...
Fraud has always been a huge challenge for the ad tech ecosystem. The market has certain difficulties with it for its lack of transparency and control. Check the list of initiatives that help increase the level of transparency and neutralize...
In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients. Horizon Media...
Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version of those features in a few months. Google also introduced...
LUMA’s latest Market Report highlights the public and private markets during Q1 2018. Coming off a year headlined by media’s mega mergers, the impact is expected to spur continued consolidation this year along with other market forces. In Ad Tech,...
According to Zenith’s Programmatic Marketing Forecasts, 67% of the world’s digital display advertising will be traded programmatically by 2019. In the same year, the value of advertising sold programmatically will rise to US$84.9bn. In the advertising industry, automation has been...
