Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: May 2018
Heineken is moving ad verification in-house, a shift in policy from previously relying on its agencies to police ads. The beer brewer is running a global search for one ad verification technology it can run directly from all its markets,...
Klout bows out. Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed to be the arbiter of influence. The company invented the “Klout Score,”...
Most marketers agree that viewability is important, but few agree on how it should be defined. The CMO Council surveyed 233 senior marketers worldwide in the first quarter of 2018 and found that few respondents are completely fine with the Interactive Advertising Bureau’s viewability guidelines,...
Adidas has stopped purchasing video ads on Facebook and is reviewing whether to cut its spending on the platform over concerns that its ads aren’t being viewed, Digiday reported citing unnamed agency executives who work with the brand. However, Adidas...
NEW YORK–( BUSINESS WIRE )–The IAB Technology Laboratory today released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms...
NBCUniversal’s top ad sales executive, Linda Yaccarino, criticized technology companies for data and brand safety concerns — while noting that it is up to media companies and marketers to ensure that they have a “responsibility” for data and and brand...
Google’s latest General Data Protection Regulation update has unsettled publishers and independent ad tech vendors. Last week, the tech platform confirmed it’s limiting how many ad tech vendors publishers can get user consent for, should they choose to use Google’s...
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then, the most profound of these being the rise of dominating search engines and social media...
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach. The deadline for compliance with the European Union’s General Data Protection Regulation (GDPR), May 25, 2018, is quickly approaching. GDPR...
Apple is the case study for mastering the cash conversion cycle. Last year, the company collected money from consumers 86 days before they paid their vendors. Because they’ve found a way to get paid before they have to pay, they...
