DAVOS — Publicis Groupe CEO Maurice Levy believes that rampant digital ad fraud can only be curbed by bringing in third-party verification of digital metrics.

Levy made the comments at a CNBC marketing panel in Davos today, amid continued concern over the reliability of digital advertising metrics. He noted that advertising agencies “are not comfortable” with being unable to access the algorithms used by digital advertising giants such as Facebook and Google.

“There is fraud which is a real issue that we have to tackle,” said Levy. “We need to know the audience to verify and what kind of […]READ MORE at: Original Article: www.holmesreport.com