The federal action the only way to tackle ad fraud

The ad industry’s ability to self-govern has been pulled into question after the uncovering of a global fraud operation, allegedly the biggest ad fraud in history, was able to reach such an unpreventable scale that federal law enforcement were forced to intervene.

The chief concern among those adtech outfits whose reputation is irrefutably damaged by the uncovering of large-scale fraud operations, is the industry’s ability to tackle and prevent future fraudulent acts when it is always “one step behind” cyber criminal gangs.

“The problem is we are all (ad-tech companies, agencies, publishers, police) hopelessly outgunned by cyber criminal gangs with virtually unlimited resources – they are always one step ahead,” said Mark Finney, director of media and advertising at advertising body ISBA. […READ MORE at: Original Article: www.thedrum.com]