This cartoon was inspired by the talk P&G CMO Marc Pritchard gave on the state of digital advertising at the IAB’s Annual Leadership Meeting a few weeks ago. His talk is worth reading or seeing in its entirety.

Professor and pundit Mark Ritson called it the most important speech about marketing in the last 20 years. Marc Pritchard addresses the whole digital media supply chain, which he calls “murky at best and fraudulent at worst”: “We need to clean it up, and invest the time and money we save into better advertising to drive growth. It’s time we come […READ MORE AT: Original Article: marketoonist.com]