GroupM’s Irwin Gotlieb is stepping down from his role as global chairman to transition to a more relaxed schedule as a senior advisor with parent company WPP.

The industry leader, who turns 69 this summer, established the first spinout of a standalone media agency, MediaVest, in 1993 and joined WPP in 1999 to serve as the first global CEO for Mindshare. He subsequently launched GroupM globally.

Gotlieb was named global chairman in 2012.

He plans to remain active in the industry, albeit without the day-to-day demands of a high-profile industry position, pursuing his interests in data and technology, as well as continue to serve parent company WPP as a strategic advisor.

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