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Posts tagged with: Viewability
Original Article: www.prnewswire.com LONDON, Jan. 16, 2017 /PRNewswire/ — DoubleVerify (DV), the recognised leader in digital quality solutions, today announced it has received certification from ABC for the third consecutive year for its IQ Viewability Advanced solution. The accreditation further...
Original Article: www.marketingweek.com This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers need to take charge and use bodies such as the IAB to create a greater awareness...
Original Article: www.skyword.com Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public...
Original Article: www.bandt.com.au Blis Partners With Moat To Offer In-App Viewability And Attention Analytics Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
Original Article: qz.com The European Commission is about to make a lot of publishers very happy (paywall). Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules,...
Original Article: mashable.com Snapchat’s ad business is growing up, and it’s beginning to look a lot like Facebook’s. Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover...
Original Article: digiday.com Ad fraud is an issue in every country, though it is especially rampant in China . Digital spend in China is predicted by eMarketer to grow from $40.4 billion in 2016 to $83.6 billion in 2020. But...
Original Article: mumbrella.com.au In what it is claiming as a world first, the Interactive Advertising Bureau has set a line in the sand on viewability, but warned the space is too complex to rely on a single measurement. IAB CEO...
Original Article: www.exchangewire.com Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to...
Ad buyers are hoping the move may spur the likes of Google and Facebook, which dominate digital advertising, to eventually come on board. Original Article: www.wsj.com A pair of top advertising trade groups are urging publishers to consider adopting a...
