Blis Partners With Moat To Offer In-App Viewability And Attention Analytics

Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers. In a complex online advertising environment like mobile, being able to measure ad exposure is a crucial element in advertisers’ ability to […READ MORE at: Original Article: www.bandt.com.au]