Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Viewability
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.the-blockchain.com Adchain , an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys , a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for...
Original Article: www.adweek.com The beauty brand is testing a new way to measure emojis. L’Oréal As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps....
Original Article: smallbiztrends.com We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads...
Original Article: www.itproportal.com Yahoo reported better-than-expected revenues and profits during Q4 2016, surpassing Wall Street estimates to grow revenues 15 per cent year-on-year, but the spectre of two large-scale data breaches continues to hang over the firm, which has pushed...
Original Article: www.financialexpress.com Digital advertising is the buzzword with brands and ad tech platforms building various performance metrics to engage customers through video ads and target purchase intent. With India being a key growth market in this space, it didn’t...
Original Article: performancein.com If you’ve got to see it to believe it, you’ve certainly got to see it to be influenced by it. Or at least that’s what advertisers assert in their continued quest for enhanced viewability. Viewability is now...
Original Article: digiday.com It has been an interesting start to the new year. Donald Trump is president, and fake news is a widely discussed phenomenon. Although the exact definition of “fake news” has been severely distorted as people (including Trump...
Original Article: fortune.com Estimates are that more than $7 billion a year is lost to fraudulent traffic and bogus clicks. In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a...
Original Article: www.forbes.com What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies. Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR...
