Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Ad Fraud Brand Safety
Original Article: www.financialexpress.com Digital advertising is the buzzword with brands and ad tech platforms building various performance metrics to engage customers through video ads and target purchase intent. With India being a key growth market in this space, it didn’t...
Original Article: www.marketingweek.com This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers need to take charge and use bodies such as the IAB to create a greater awareness...
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