Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Data Safety
Heineken is moving ad verification in-house, a shift in policy from previously relying on its agencies to police ads. The beer brewer is running a global search for one ad verification technology it can run directly from all its markets,...
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach. The deadline for compliance with the European Union’s General Data Protection Regulation (GDPR), May 25, 2018, is quickly approaching. GDPR...
Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and...
It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in — not just in Europe , either—and users want action. Facebook may be dominating the headlines, but it certainly isn’t the...
With the deadline a month away, only 40% of companies worldwide are prepared for the EU’s General Data Protection Regulation (GDPR), according to a study released on Tuesday by Crowd Research Partners. The main obstacle is lack of expert staff....
Brand safety means different things to different brands. For some, even the most kamikaze stunts can be brand safe, but you will never know unless you have a real conversation with the marketer, and you won’t be able to act...
Yesterday the House of Lords published a report into the UK’s digital advertising market. It includes: a call for a CMA study into whether the market is working fairly for businesses and consumers; proposals for enhancing workforce skills and attracting...
Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that...
Facebook’s chief operating officer Sheryl Sandberg told NBC News that without data-targeted ads, Facebook would look like a pay service. Aleksandra Michalska reports. The website that has defined a generation is dying a slow death. When Facebook first launched on...
Facebook faces the dilemma of losing trust and even users in the aftermath of the Cambridge Analytica data leak. Jefferson Graham reports. SAN FRANCISCO — Facebook is taking steps to restore users’ trust in how it handles their data in...
