Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Viewability
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust falls — too many for publishers’ comfort. On April 25 — a month before GDPR takes effect —...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better to hop on the programmatic bandwagon sooner, rather...
Most marketers agree that viewability is important, but few agree on how it should be defined. The CMO Council surveyed 233 senior marketers worldwide in the first quarter of 2018 and found that few respondents are completely fine with the Interactive Advertising Bureau’s viewability guidelines,...
NEW YORK–( BUSINESS WIRE )–The IAB Technology Laboratory today released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms...
NBCUniversal’s top ad sales executive, Linda Yaccarino, criticized technology companies for data and brand safety concerns — while noting that it is up to media companies and marketers to ensure that they have a “responsibility” for data and and brand...
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then, the most profound of these being the rise of dominating search engines and social media...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy . Many in digital advertising have been calling for the end of...
The latest ‘State of Digital ’ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time....
When one thinks of organized criminal activity, it is often unsavory activities involving trafficking of some form, but fraudulent web traffic is rapidly growing as a high reward, low risk, low effort criminal pursuit. Last year, the World Federation of...
