Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: BOTS
Original Article: www.the-blockchain.com Adchain , an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys , a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for...
Original Article: www.financialexpress.com Digital advertising is the buzzword with brands and ad tech platforms building various performance metrics to engage customers through video ads and target purchase intent. With India being a key growth market in this space, it didn’t...
Original Article: digiday.com It has been an interesting start to the new year. Donald Trump is president, and fake news is a widely discussed phenomenon. Although the exact definition of “fake news” has been severely distorted as people (including Trump...
Original Article: fortune.com Estimates are that more than $7 billion a year is lost to fraudulent traffic and bogus clicks. In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a...
Original Article: www.forbes.com What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies. Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR...
Original Article: www.thedrum.com The federal action the only way to tackle ad fraud The ad industry’s ability to self-govern has been pulled into question after the uncovering of a global fraud operation, allegedly the biggest ad fraud in history, was...
Original Article: www.huffingtonpost.co.uk The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad...
Original Article: digiday.com Ad fraud is an issue in every country, though it is especially rampant in China . Digital spend in China is predicted by eMarketer to grow from $40.4 billion in 2016 to $83.6 billion in 2020. But...
