Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: January 2017
Original Article: www.businessinsider.com Brett Wilson, TubeMogul cofounder and CEO. When Business Insider chats on the phone with TubeMogul CEO Brett Wilson on Tuesday, he has just jumped off the stage after addressing his staff on his and their first official...
Original Article: www.prnewswire.com LONDON, Jan. 16, 2017 /PRNewswire/ — DoubleVerify (DV), the recognised leader in digital quality solutions, today announced it has received certification from ABC for the third consecutive year for its IQ Viewability Advanced solution. The accreditation further...
Original Article: www.marketingweek.com This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers need to take charge and use bodies such as the IAB to create a greater awareness...
Original Article: digiday.com Advertisers are not the only ones paying social media influencers to hawk their products. It’s now normal for video publishers and streaming platforms to cast online celebrities in their latest video series. The thinking is simple: Working...
Original Article: www.skyword.com Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public...
Original Article: www.bandt.com.au Blis Partners With Moat To Offer In-App Viewability And Attention Analytics Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
Original Article: www.cnbc.com Younger consumers are likely to be one of the hardest groups to market to, with shorter attention spans and a higher propensity to avoid advertising, according to a new report. Generation Z – or those aged 16...
Original Article: www.recode.net The guy in charge of the ads you see on the web for Fox content — ranging from “Empire” to “Atlanta” to the Super Bowl — wants you to install an ad blocker. Speaking on the latest...
Original Article: qz.com The European Commission is about to make a lot of publishers very happy (paywall). Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules,...
Original Article: mashable.com Snapchat’s ad business is growing up, and it’s beginning to look a lot like Facebook’s. Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover...
