Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Programmatic
Consumer-goods giant returns to Google site after a year away P&G will only run ads on videos it has reviewed and approved Procter & Gamble Co. , one of world’s biggest advertisers, kept its ads off YouTube for more than...
When one thinks of organized criminal activity, it is often unsavory activities involving trafficking of some form, but fraudulent web traffic is rapidly growing as a high reward, low risk, low effort criminal pursuit. Last year, the World Federation of...
In just two short years, the market for programmatic video is forecast to reach nearly $20 billion. But buyers face a market fragmented by different ad units, video players and attribution models — while digital-first sellers face the challenge of...
Dive Brief: Nearly two out of three advertisers think ads.txt is a step in the right direction in reducing ad fraud, according to a new study by Oath made available to Marketing Dive. More than 50% of advertisers said ads.txt...
It has been nearly a year since the Interactive Advertising Bureau Tech Lab introduced ads.txt as a way to ward off certain forms of programmatic ad fraud. In that time, publisher adoption and advertiser enforcement of ads.txt have increased ....
Brand safety means different things to different brands. For some, even the most kamikaze stunts can be brand safe, but you will never know unless you have a real conversation with the marketer, and you won’t be able to act...
With the news that global ad spend growth is predicted to slow in 2018 , it’s clear to see that the impact of transparency concerns are continuing to rise. This trend is being driven, in part, by the efforts of...
OpenRTB was once a gamechanger. Introduced nearly eight years ago, the protocol was meant to enable real-time bidding (RTB) by providing open standards between buyers and sellers of advertising. But transparency, fraud and brand safety issues have become so prevalent...
The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler’s “Total Eclipse of the Heart.” Music lasts, in other...
This article is part of our series “ Blockchain beyond Bitcoin “. Bitcoin is the beginning, but it’s far from the end. To help you wrap your head around why, we’re taking a deep dive into the world of blockchain....
