Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: April 2018
The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler’s “Total Eclipse of the Heart.” Music lasts, in other...
This article is part of our series “ Blockchain beyond Bitcoin “. Bitcoin is the beginning, but it’s far from the end. To help you wrap your head around why, we’re taking a deep dive into the world of blockchain....
Yesterday the House of Lords published a report into the UK’s digital advertising market. It includes: a call for a CMA study into whether the market is working fairly for businesses and consumers; proposals for enhancing workforce skills and attracting...
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else—that five years down the road, the landscape for them is going to look vastly different than it does today. And,...
Ad tech is not immune to jumping on new trends. Remember big data? These days, blockchain is the latest craze . Interest — if not precise understanding — from advertisers and publishers in how the technology could be applied to...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that...
Facebook’s chief operating officer Sheryl Sandberg told NBC News that without data-targeted ads, Facebook would look like a pay service. Aleksandra Michalska reports. The website that has defined a generation is dying a slow death. When Facebook first launched on...
GroupM’s Irwin Gotlieb is stepping down from his role as global chairman to transition to a more relaxed schedule as a senior advisor with parent company WPP. The industry leader, who turns 69 this summer, established the first spinout of...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Part...
