Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Ad Blockers
Original Article: www.financialexpress.com Digital advertising is the buzzword with brands and ad tech platforms building various performance metrics to engage customers through video ads and target purchase intent. With India being a key growth market in this space, it didn’t...
Original Article: www.thedrum.com The federal action the only way to tackle ad fraud The ad industry’s ability to self-govern has been pulled into question after the uncovering of a global fraud operation, allegedly the biggest ad fraud in history, was...
Original Article: marketingland.com I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca...
Original Article: www.skyword.com Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public...
Original Article: www.bandt.com.au Blis Partners With Moat To Offer In-App Viewability And Attention Analytics Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
Original Article: www.cnbc.com Younger consumers are likely to be one of the hardest groups to market to, with shorter attention spans and a higher propensity to avoid advertising, according to a new report. Generation Z – or those aged 16...
Original Article: www.recode.net The guy in charge of the ads you see on the web for Fox content — ranging from “Empire” to “Atlanta” to the Super Bowl — wants you to install an ad blocker. Speaking on the latest...
Original Article: qz.com The European Commission is about to make a lot of publishers very happy (paywall). Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules,...
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